Future Of The E-cigarette

Articles and news about electronic smoking and the ecig

Is Big Tobacco Back as a Big Advertiser?

Cigarette promotion, once not quite a $1 million ad class, may seem as much a relic as Peggy Olson’s typewriter. But with the three largest U.S. tobacco organizations entering the market, Big Tobacco is set to once again turn into a significant spender.

The market is projected to approximately double in size this year to an approximately $1 billion market in 2013 from a $500 million market in 2012, and to grow at a 50% compound annual rate within the next couple of years, based on a Citibank report. “It’s a thrilling time to be in U.S. tobacco,” said Citibank analyst Vivien Azer.

R.J. Reynolds Vapor Co., Vuse may next month start marketing in Colorado — the initial state within an final rollout — with print, TV and direct-mail marketing from CHI, London.

Altria, parent company of Philip Morris USA, the nation’s No. 1 tobacco company, is likely to mention its e-cigarette brand at a June 11 investor function. And Lorillard, the third-largest tobacco company in the U.S., will spend $40 million to advertise its e-cigarette brand Blu, this past year over double what it spent on media.

While print ad spending increased 71.9%, in line with the Citibank record, spending on e-cigarette TELEVISION ads increased 17.9% from 2011 to 2012. The increase on the net spending might be a blessing for magazine editors. Tobacco, once one of the biggest advertisers in U.S.

While ads for Lorillard’s Newport and Santa Fe Natural’s American Spirit (a part of Reynolds American) appear in consumer publications, Philip Morris USA no further promotes in publications. This spring R.J.

Legislation looming?
Tobacco is a huge somewhat uninspiring advertising story because of the regulations and negative belief, said Michael S. Lavery, an analyst for CLSA Americas, but which may be changing with e-cigarettes: “Companies are advertising up to they could before any restrictions might enter into place.”

The continued growth of ad shelling out for e-cigarettes hinges upon how a FDA decides to control the burgeoning class. Reynolds American CEO Daniel Delen stated that a determination was “imminent,” of which point Big Tobacco can again be turned from TELEVISION.

Gregory Conley, offer legislative director for the Consumer Advocates for Smoke-Free Alternatives Association, said that any regulations the FDA may attempt to enforce will likely create a court challenge, hence preventing any regulations from going into effect next year. “There positively can be an chance to get back in media markets,” he added.

Usage of previously unavailable media doesn’t mean marketing e-cigarettes will undoubtedly be easy. Big Tobacco needs to deal with a lengthy reputation of being disingenuous.

Marketing problems
The inherent difficulty in trying to market e-cigarettes being a “more healthful” alternative to traditional cigarettes is that Big Tobacco could bring critique upon it self. Therefore, cigarette businesses have already been careful to market e-cigarettes simply to existing adult smokers buying a viable option to traditional smoking.

Blu deftly sailed this problem a year ago using its “Rise From your Ashes” industrial. In the location, formerly popular actor Stephen Dorff called because it does not have any ash or “offensive odor.” Blu a “smarter” option to smoking

When asked whether Vuse would be sold as an anti-smoking product, Mr. Herko said, “No, friend. . And we’re maybe not making any health claims.”

Over 40 of smokers have tried e-cigarettes, but about 800-930 go back to exclusively smoking old-fashioned cigarettes, in accordance with Brice O’Brien, the company’s exec VP-consumer marketing, therefore the importance, for the time being, is going to be on giving an e-smoking knowledge that accurately replicates the feeling of smoking a real smoke. Hence RJR’s “Promise Landed” tag-line for Vuse.

“For the first many years it’s about product differentiation and innovation,” said Brice O’Brien, RJR’s exec VP-consumer marketing. — it’s difficult to speculate.”

Striking a different route from its competitors is likely to be critical to Reynolds’ success with Vuse, according to CLSA’s Mr. Lavery. “I think … it’s planning to be described as a little tougher for Reynolds and Altria to play catch-up with no product differentiation,” he said.

In 2011, press spend was just $26.9 million. Those pounds shifted to promotional efforts including activities, coupons and retail display.

Major Tobacco undoubtedly won’t achieve its previous spending peak, but moving smokers to e-cigarettes has captivated passion in a previously dormant marketing segment. O’Brien said. “You possess a large and substantial consumer base. They want to get this change.”

Marketers of electronic cigarettes

Unproved therapy claims should be halted by marketers of electronic cigarettes

“WHO has no scientific proof to affirm the product’s security and effectiveness. Its marketers should promptly remove from their websites and other informational materials any recommendation that WHO considers it to become a safe and powerful smoking cessation assistance.”

The normal electronic cigarette is driven by a rechargeable battery, has a chamber for keeping liquid nicotine in a variety of concentrations, is made of metal and resembles an actual smoke. Users drag on it as they would an actual cigarette, however they don’t light this, also it creates no smoke. Instead, it creates a fine, heated mist, which can be absorbed in the lungs.

Entrepreneurs of the cigarette usually describe this as a way to help smokers break their addictions to tobacco. Some have even gone as far as to indicate that WHO views it as a valid nicotine replacement therapy like lozenges, nicotine gum and patches.

But WHO knows of no evidentiary foundation for those marketers’ claim the e-cigarette helps people stop smoking. Certainly, in terms of WHO is conscious, no demanding, peerreviewed research are conducted demonstrating the cigarette is really a safe and effective nicotine-replacement therapy.

WHO doesn’t blow off the chance the smoke might be helpful for a smoking-cessation assistance.

The only method to understand would be to analyze.

“Until they are doing that, WHO cannot consider the electronic smoke as an appropriate nicotine-replacement therapy, plus it definitely cannot take bogus ideas that it has authorized and backed the item. “

New study confirms that electronic cigarettes pose minimal health risk

E-cigarettes are products that heat a nicotine means to fix produce an aerosol (named ‘vapor ‘) that the consumer inhales, much like smoking a cigarette. They’re used like a substitute for smoking by an incredible number of former smokers, and their growing acceptance appears to account for the present downward trend in smoking in the U.S. and various other countries. While experts concur that the dangers posed by e-cigarettes are less than those posed by smoking, there have been some discussion about just how much lower the chance was.

By researching over 9,000 findings concerning the chemistry of the steam and the fluid in e-cigarettes, Doctor. Burstyn could decide that the levels of pollutants e-cigarette customers are subjected to are minor, significantly below levels that would pose any health-risk. In addition, there’s no health threat to by-standers. Proposals to prohibit e-cigarettes in areas where smoking is barred have now been centered on concern there’s a possible danger to by-standers, however the research shows there’s no concern.

It was the first study financed by the by The Customer Advocates for Smoke-free Alternatives (CASAA) Research Fund. CASAA, the key consumer-advocacy group promoting the use and supply of low-risk options to smoking, is definitely an all-volunteer, donation-funded organization. CASAA President Elaine Keller said of the research, ‘Through the years, there has been lots of little studies of e-cigarette liquid and vapor, but these studies were often ignored or mis-interpreted. Those that showed even the slightest disease were employed for propaganda by those who object to e-cigarettes simply because they seem like smoking. We realized that the expert review was required to provide a description of the available scientific evidence for the policy makers and membership. We reached out to the account and they readily contributed to create it possible.’

CASAA Medical Manager, Carl V. Phillips, described the significance of the research, saying ‘It’s been clear that e-cigarettes were reduced risk than smoking, but there clearly was uncertainty about whether continuing to inhale a mixture of substances presented a considerable risk. Even those people who’ve long inspired smokers to change are a little amazed that even the dangers are so low. That research assures us that e-cigarettes are as low-risk as other smoke-free tobacco and nicotine services and products, like NRT and tobacco. Many of these items are about 99% less dangerous than smoking, and so smokers who change for them acquire simply the same health benefits as though they stop tobacco and nicotine completely.’

Doctor. Phillips added that ‘there’s been a demand ‘regulatory technology’ from the FDA. This really is the kind of science that’s required to create good legislation and knowledgeable person decisions: it summarizes all the available information and sets the numbers in a helpful perception.’

The research did caution that e-cigarette customers are breathing considerable levels of the primary compounds in fluid glycerin) and (propylene glycol. While these substances aren’t considered harmful and the levels are much below occupational exposure limits, Doctor. Burstyn did suggest continuous monitoring to verify that there’s no danger. The chemical contaminants are of even less concern. While there have been several statements that acrolein, chemical, nitrosamines, materials, and ethylene glycol found in steam presents a health hazard, the research concluded that most of these have been found only at no health concern that is posed by trivial levels.

The research didn’t address the results of nicotine since e-cigarette consumers are consuming it deliberately. When it will not involve smoking, nicotine, is extremely low-risk and hasn’t been demonstrably proven to cause any illness. Nevertheless, like coffee and other popular indulgences, it might cause some tiny threat of stroke and heart-attack, and therefore e-cigarettes, along side other tobacco and nicotine services and products, are most likely not risk-free. However, it’s so low that it’s similar to daily risks like drinking coffee or eating dessert, and is much less than the risk from smoking, when there is any risk from nicotine.

E Cigs in the Media

They appear to be getting lots of bad press recently, despite the fact that e cigs in the media were getting good press regarding the truth the cigarettes are benign and are considered good style.

Media reports

The media is well-known for reporting that the e cigs appeared, tasted, and had a similar feel to the actual ones. However, unlike the tobacco smokes, these electronic cigarettes used a water based vapor juice in addition to nicotine. Although the vapor might be inhaled like the cigarette smoking and offered the same degree of satisfaction, the nicotine quantity was generally less compared to the amount used within the goods having a low volume like the patches and gums that are intended to help smokers stop the inclination.

A number of businesses decided to provide their cartridges with up-to 18mg of nicotine!

Apart from the reduced nicotine content, the smokeless cigarette provides various other advantages for example removing carcinogens or cancer-causing agents, pitch, secondhand smoke, odor, discolouration of teeth and also the halitosis related to cigarette smoke. Well worth the uncertainty of maybe somewhat less nicotine.

What’s more, the e-cigarettes were frequently considered an agreeable solution for people who wanted to stop smoking. For that matter, these were thought to be so innocuous and nontoxic that some airlines have allowed travellers to make use of them during flights.

FDA Report

Clearly, this statement proved to be setback for the business because they condemn the report.
The FDA likewise has an issue with all the way in which the products were offered with allegations they were targeting the children. It was stated that younger people were enticed from the cigarette flavors for example mint and chocolate, which may ultimately caused them to smoke genuine.

The important rebuttals are the report didn’t identify the number of compounds which can be dangerous to customers. This report was based largely on a little sample that was taken from items from two companies and they just analyzed twenty cartridges. They’re also saying the selling is ordinary, because it’s directed at locating clients and catering to their own preference.

Generally Speaking, the e-cig business has said they aren’t especially interested in transforming individuals using tobacco goods, but quite the reverse because they’re attempting to help them all to quit their dependency.

Number of E-Cigarette users is growing rapidly

It’s not exactly breaking news, however the findings of the recent study from the Centers for Disease Control and Prevention certainly demonstrate the amount of e-cigarette consumers is growing at a fast speed.

Once they were first released to the UNITED STATES market, in 2008, nobody could have foreseen the success of e-cigarettes.

Certain, they were a novelty thing, and some were interested to give it a go from the beginning, but there are tens of millions of individuals all over the world using e-cigarettes every day, instead of tobacco cigarettes. And, as per research from the Centers for Disease Control and Prevention, 1 in 5 mature smokers within america has attempted e-cigs in 2011. That’s 21% of the adult smoking people, up from 10% this season. Generally Speaking, around six percent of adults within the US have attempted e-cigarettes, double from 2010. It was the first study to report changes in consciousness and application of e-cigarettes, and while the outcomes for 2012 haven’t yet been released, it’s safe to expect the amount of folks that have at least provided e-cigarettes a try has improved much more.

“E-cig use is expanding fast,” said CDC Director Tom Frieden, MD, MPH. “There is still a great deal we don’t learn about such products, including if they’ll fall or increase utilization of conventional cigarettes.” There’s no contradicting his first statement, but it’s his other opinions in the results of e-cigarettes I have a difficulty with.

According to the outcomes of the study guided by Italian scientists, before this year, e-cigs reduce the amount of the analogs smoked daily, by as much as 50%. And that’s when it comes to individuals experiencing schizophrenia, a disorder known to raise smoking habit. It might not have become the large scale study most people are seeking, but no one looks excited to run, I believe this sort of investigation offers some fairly fascinating insights regarding the efficacy of e-cigarettes.

The study released by the CDC also demonstrates that in both 2010 and 2011, e-cig use was significantly greater among current smokers compared to both former and never smokers, and that comprehension of e-cigs increased from about four in 10 adults in 2010 to 6 in 10 adults in 2011. Throughout the 2010 – 2011 period, adults who’ve used e-cigs raised among those aged 45-54 years, nonHispanic Whites, both genders, those residing in the South, and former and present smokers.

Even with the complete positive findings of the research, Tim McAfee, manager of the Office on Smoking and Health at CDC, had this to say: “If huge quantities of adult smokers become customers of both conventional cigarettes and e-cigs — instead of using e-cigarettes to stop cigarettes entirely — the web public health impact might be fairly damaging.” I’m not really sure what he meant by that… I doubt anybody would feel the requirement to utilize e-cigarettes on the peak of the variety of analogs they smoke on a regular basis, but instead as a means to lessen the variety of tobacco cigs.

However that is just the sort of strategy that’s killing thousands of people each year. This stop smoking completely or perish theory, compared to tobacco harm reduction (THR). Scientific studies have demonstrated that reducing the amount of smoked cigarettes enhances physical well-being, and may even make the difference between life and death, and yet significant anti-tobacco movement members appear hellbent on disregarding the advantages of THR. Some individuals simply can’t cease cold-turkey, and organisations such as the Food And Drug Administration or CDC must admit that picking the lesser of two evils can really save lives.

E-Cigarette Sellers fear Tobacco Companies

Lately, the State of Oklahoma in america has been pushing a bill that’ll relabel shops selling as classic smoke venders e – cigarettes. As a result, shops will not be able to sell e-cigarettes to minors.

Instead, these shop owners imagine that the bill is a cooperation between large tobacco companies and Oklahoma lawmakers. Since the bill raises additional earnings from the sale of e – cigarettes Oklahoma lawmakers stand to acquire.

In contrast, since the bill let them gain influence over e – cigarette sellers large tobacco companies stand to gain. It is significant because the growth in e-cigarette users has been eating at tobacco gains.

Tobacco Products Aid in Smoking Cessation

In May Dr. Lucy Popova and Dr. Pamela Ling coauthored “Alternative Tobacco Product Use and Smoking Cessation: A National Study.”It appeared in the May issue of the American Journal of Public Health (abstract here).
The writers are members of the Center for Tobacco Control Research and Training in the University of California, San Francisco, which really is a staunch opponent of tobacco injury reduction.So it’s unsurprising that their conclusions about safer smoke free products were nearly completely negative:”Alternative tobacco products are appealing to smokers who need to stop smoking, but these data didn’t suggest that alternative tobacco products boost cessation. Unsubstantiated obvious and implied claims that alternate tobacco products assistance smoking cessation ought to be forbidden.”

However, these data DID suggest that alternative products boost cessation. The authors employed a Knowledge Network survey in 2011 of 1,836 present or former smokers who quit less than two years before. The
study asked participants about use of moist snuff, chewing tobacco, snus, dissolvable tobacco and electronic cigarettes.
Drs. Popova and Ling supply the percentages of the 1,527 smokers who had been successful and unsuccessful in stopping and who had used these items, but they either didn’t see or entirely ignored these significant effects:
Over 300 survey participants had used electronic cigarettes, and over 200 had used snus, moist snuff or chewing tobacco. Importantly, a considerable percent of ever users of all smokefree products were successful quitters.

Ling and Popova close with this: “Explicit or implied claims that alternative tobacco products are smoking cessation aids should be forbidden in the lack of the physique of scientific evidence demonstrating such an effect.”

It’s ironic that their newspaper contributes to the body of scientific evidence that smoke free products are smoking cessation aids.

By the way, here is a nice article about quit smoking.

The temperature of the vapor of e-cigarettes

Last week, I talked about an erroneous claim made by Dr. Adam Goldstein – manager of the University of North Carolina’s Tobacco Dependence Program – who had assaulted e-cigarettes on a tv news segment by publicly declaring they expose users to vapour that may be thousands of degrees as soon as it hits the lungs.

In response to my post, Doctor. Goldstein sent me a declaration correcting this claim and apologizing for the miscommunication, that we decided to tell visitors.

Doctor. Goldstein’s corrective declaration is as follows:

“In a recent interview about e-cigarettes, I mentioned issues that inhalation could attain exceptionally high temperatures. I had been and remain concerned about possible lung harm in the event and when the digital battery overheats or explodes, a scenario which has led to reports of harm and severe health effects. I didn’t mean to indicate that such large coverage is program for customers, where temperatures without battery over-heating are much less. I apologize for not making this differentiation.

Even with regular inhalation, printed concerns about lung injury exist. Many doctors are also still worried that e-cigarettes have far not enough regulation, that there was inadequate evidence of security and results, and they may provide a fresh gateway for youth or teenagers particularly to begin using tobacco. I anticipate more analysis on health consequences, security and effectiveness. Meanwhile, I congratulate everybody who’s able to successfully stop smoking cigarettes, the main preventable cause of early death within our society.”

The Remainder of the Narrative

I applaud Dr. Goldstein to make this correction and apology. Now I expect the many other e-cigarette opponents who’ve made false statements about these items within an attempt to discourage their use will even apologize and correct their misstatements. There’s always room for healthy discussion about public-health policy problems. On The Other Hand, there’s not room for discussions predicated on misinformation or distortion. I expect that continue, tobacco control advocates and researchers will have the ability to participate in a conversation of the problem which influenced by science, rather than ideology.